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Biking Bill

BRANDING, WEB, SOCIAL MEDIA, PHOTOGRAPHY

the client

Biking Bill is a one-man non-profit effort by Bill Stegall to raise money for breast cancer research by riding his bicycle cross-country. Bill lost his wife to the disease and felt incapable of doing anything about it. Biking Bill was his answer to that.

the task

Farmhouse was hired to create the brand story for Bill and make digital media to gain support for his effort. A website and social media effort was implemented.

the solution

Bill's personality was most important to this project. Though his effort was sincere and extremely personal, he understood the novelty of riding his bike across country and wanted those that experienced his ride could have fun with him. Keeping the brand and all materials somewhat whimsical was important to stay true to Bill and his effort.

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